About
About
I'm a design leader with 10+ years building and scaling UX inside complex enterprise software — security, infrastructure, and platform modernization for companies like Atlassian, Citrix, and Swimlane. I've grown design teams from one designer to five, partnered directly with executives and architects to turn ambiguous technical problems into products people trust, and spent the last few years going deep on AI-native workflows — using tools like Claude Code and Figma MCP to move faster without cutting corners on craft.
I care most about the moments where a system is genuinely hard to understand — cryptographic taxonomies, dependency graphs, multi-tenant permissions — and my job is to make that complexity legible without dumbing it down. When I'm not doing that, you'll usually find me mountain biking or chasing my two sons around.
What Drives Me
I've always been driven by the moment a confusing system clicks into place for someone. Early in my career that meant untangling a single workflow; today it means building the design systems, principles, and team culture that let an entire organization move with that same clarity. I still ask the same question I always have — "how could this be better?" — just at a bigger scale now.
Design Philosophy
- Design is about making things better for people. Done right, you are able to deliver solutions users didn't know would enhance their experiences with your product/service.
- Design is a competitive advantage that has objective measures. Design should help drive strategic business decisions.
- You won't be right 100% of the time. Learn from your users: iterate and improve products quickly.
- Design should include collaboration with all product stakeholders. Teamwork and collaboration build stronger products and make better experiences for the user.
- The three "P's" are what make a business thrive: "People, Process and Product"